THE FOUNDER’S EDIT: INSIDE MY SKINCARE ‘MUST HAVES’
As Vitelle's founder, I have been on the ground floor of development for every product we offer. I wouldn’t release a product I don’t believe in, but I must admit, I do have a few favorites. The reality is, everyone's skin is different, and as someone who has navigated almost 30 years in the skincare manufacturing business, I am religiously consistent with what I apply to my own skin and the type of ingredients I look for. Without a doubt the most frequent question I'm asked at Industry Events is "What products do you use?" My "Founder's Edit" isn't a [...]
BEHIND THE BRAND
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INSIGHTS ON SULFATE-FREE SHAMPOOS
Over the last 30+ years working as an educator and stylist, I have witnessed the evolution of natural hair care ingredients and styling aids. The first recognizable commercial brand to tackle ‘natural’ was Aveda. Founded in 1978 by Horst Rechelbacher it integrated holistic thinking with Rechelbacher’s interest in products free from toxic chemicals. Since that time a lot of progress has been made in this field with a growing number of companies embracing the movement away from synthetic, harsh materials which were commonplace 30 years ago. One trend that emerged was Sulfate-free shampoos. Sulfates (Sulphates) are surfactants and [...]
A SIMPLE STRATEGY TO MINIMIZE RETURNS
If you don’t already have an e-commerce site then you’d better get on it. With online sales breaking records there is no denying that this isn’t just a trend, it’s the future. For those of you who already sell online, you may have noticed your business revenue has recently been more reliant on retail sales than on service revenue, certainly during the Covid-19 shutdowns. Everyone in the service industry has been hard hit in the last 10 months. If your business currently continues to operate you have most likely found indirect ways to service clients. Online skincare sales is one [...]
HOW NON-INVASIVE SKINCARE TREATMENTS CAN HELP SKIN LOOK ITS BEST
WHY SKINCARE TREATMENTS? Your skin is the largest organ in your body and has an important job as a barrier to infection and environmental factors. Adopting a great skin care regime and regular treatments at a spa or dermatology office will help to maintain healthy over-all skin. When you take care of your skin with a proper regime that includes treatments, you are helping prevent future problems such as wrinkles, fine lines and uneven skin tone, to name a few. Treatments are designed to remove toxins, dead skin cells, oil, dirt and address skin issues, while helping slow down the effects [...]
AN INSIDER’S GUIDE TO COSMETIC BRANDING SUCCESS
In my day to day role I have been blessed with frontline start-up experience with a wide variety of skincare brands. From start-ups to big national brands, each customer has their own vision and expectations, and it’s been interesting to witness this first hand because everyone has their own idea of what ‘good’ looks like. Along the way I’ve learned a few things, some tips you might say, that I believe can result in a more successful result. Here are a few key takeaways that might help you reach your goals! Define “Your” Success Success is a subjective term, it [...]